Ok, not exactly competition for Tesla, Chevrolet or Nissan, let alone Toyota, but still a very welcome entrant in the club of manufacturers shipping PHEV/EV products that just scream!
Why buy a boring BMW 7 series or Mercedes S-class, let alone an Audi A8 when they are more money and have non-innovative, old-school piston power? And with them you still have to buy gasoline, pay for very expensive maintenance, and breathe the same fumes people have been breathing for over 100 years.
Audi's 60 second TV spot says goodbye to the age of old luxury, but it still drinks Dino Fuel. Lincoln's spot asks if you are going to buy a new car, shouldn't there be something new about it? Yes there should and Lincoln doesn't have it. So if you really want to say goodbye to old luxury and get a *new* car, think electric. Think extended-range electric.